The question might be better phrased as, who doesn’t need digital marketing? The answer, for the record, is no one. This is probably not much of a revelation, however, as we’re probably all on the receiving end of digital marketing campaigns pretty much every day. What’s in your inbox right now? Shoe sales? Baseball tickets? A museum opening? Spend an hour online, and you’ll likely come to the conclusion that literally EVERYONE uses digital marketing.
And yet, no.
The simple truth of digital marketing is that every business must engage in it to succeed in today’s world. Over $70 billion is already being spent on digital advertising in the U.S. alone, and this number is expected to grow by over 40 percent in the next four years. Yet despite its ubiquity, mastery of all the various tools, techniques, rapidly evolving platforms, and products that make up a successful digital marketing strategy is challenging to achieve, and a holistic understanding of how digital marketing really works can be elusive. So the field remains crowded with specialists, even as demand for multi-channel fluency increases dramatically. To address this, what is needed are new learning opportunities for digital marketers who want in-depth coverage of all the main platforms in one place, in a framework that focuses explicitly on the most important thing of all—the customer journey.
The Udacity Digital Marketing Nanodegree Program
We are thrilled today to be announcing our new Digital Marketing Nanodegree program. We have partnered with an incredible roster of industry-leading digital marketing companies to build a program that offers a holistic approach to the field, covers every important platform, and equips students with a broad foundation upon which to build their careers. Students will have the opportunity to learn with experts from Facebook, Google, Hootsuite, Hubspot, Mailchimp, Moz, and more.