How To Use Storytelling To Build Your Personal Brand And Land That Dream Job

Personal Brand - Udacity

Marketers love to talk about “brand.” So do recruiters. Company brand, personal brand. In the weeks leading up to—and in the days following—the Super Bowl, everyone talks about brand. Which means, whether anyone realizes it or not, everyone is talking about storytelling. This year’s assortment of Super Bowl ads were heavy on story-as-brand. A recent Forbes article noted that:

  1. Some companies are using their ads to make a political statement (intentionally or not).
  2. There seem to be more ads focusing on the brand level instead of individual products.

For some, this was a successful approach. For others, not so much. One thing we can all agree on, is that story works, when it comes to provoking emotion. Whether you liked the Audi and Coke ads or not, chances are you discussed them. A very good friend of mine worked on the Airbnb ad, which was a textbook example of story-as-brand in action, and by almost all accounts, a very successful version thereof.

But what does this have to do with getting a job?

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Soft Skills Make Firm Foundations: Building Your Candidate Brand

Udacity, Students, Job Seekers, Candidate Brand

Data-driven hiring models are increasingly able to include and assess soft skills, so it’s critical that students and job-seekers understand how this impacts and informs the process of building a successful candidate brand.

Hard skills are generally defined as those teachable skills that can be measured and quantified. Soft skills, on the other hand, are understood to be more subjective—these are the qualities and attributes we tend to think of as comprising “people skills.” Traditionally, soft skills are considered much harder to quantify.

So can soft skills really be assessed using data? The answer is: Yes.

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How Your New Udacity Profile Can Get You A Job

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At Udacity, we want to be the place where you come to get an education, to get a job. One of the key ways we pursue this objective is through candidate profiles. Every career-ready Nanodegree program student has a unique candidate profile, which functions as an optimized showcase for your skills, your projects, and your experience. We want to see top employers consistently discovering Udacity talent, and student profiles help make this possible.

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Storytelling, Personal Branding, and Getting Hired

Creating your personal brand

Every significant achievement has a story behind it. That’s why we call them success stories! Our personal success stories are an important asset when it comes to career advancement. But while we’re often quite good at highlighting our successes, we’re not always so good at telling the stories behind them. However, it’s often the “story”—and our ability to tell it well—that ultimately sets us apart from the crowd.

Tip: It’s called a “success story” for a reason! Succeeding is not enough, you have to tell the story too!

Recruiters and hiring managers face crowded fields every day, and often the candidates they’re reviewing have very similar skills. So they look for other differentiating factors. In addition, these same recruiting teams often don’t have the same technological knowledge as the candidates they’re reviewing. So again, they look for something that does resonate with them. Finally, it isn’t just about skills. There’s more to being the right candidate than that. So what else is there?

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A Tale Of Two Techs: Tech Skills Get You Hired Anywhere, NOT Just “In Tech”

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There is having tech skills, and there is working in tech. These are VERY different things.

The former is very broad, the latter is comparatively narrow. When it comes to career planning, it’s crucial to understand the distinction. Too many people are opting not to learn tech skills, either because they don’t want to work in tech, or don’t think they can. But tech skills get you hired just about anywhere, NOT just “in tech.”

A recent article in Investopedia entitled Most Valuable Career Skills in 2016 written by Shoshanna Delventhal offers an excellent summation:

“Ongoing acceleration of the tech industry is a main reason why tech skills are in demand. However, it’s not just the software and mobile app startups that are searching for tech-savvy talent. Almost every company needs these kind of skilled people.”

So, it’s not about working “in tech.” It’s about becoming one of these “skilled people.”

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6 Uncommon Tech Jobs You Probably Didn’t Know About

Software engineer, mobile developer, data scientist…when it comes to engineering jobs, you’re surely familiar with the “typical” job listings and titles. But did you know there are a host of unique tech jobs at thriving companies around the world with nontraditional responsibilities and descriptions?

We’ve put together a short list of unique, uncommon, and (most importantly!) open roles at great companies including Fitbit, Box and Uber. So check ’em out! And when you’re on the online job hunt, be sure to search for your specific tech skills and not just titles—you never know what interesting role will spark your interest and match your personal skills!

Remember, tech skills are relevant everywhere, not just IN tech!

Web Content Developer at Fitbit

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Image Credit: Fitbit

The Basics: Super collaborative role, in which you work with everyone from product managers and designers to software engineers and web content developers to create interactive web content, primarily for highly-visible marketing initiatives. It’s a creative role with a lot of impact, and tech skills are critical!

Primary Skills Needed: HTML and CSS standards, including HTML5 and CSS3, and responsive design. Some knowledge of JavaScript / jQuery, and experience with AJAX is particularly helpful.

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Announcing Talent Source: Connecting Students & Employers With Our New Candidate Sourcing Tool

Udacity Talent Source - candidate sourcing

Nanodegree programs are built with a mission in mind: to equip students with the most in demand skills being sought after by the best companies. To achieve this objective, we design curricula in partnership with a shortlist of leading brands like Google, AT&T, Facebook, Salesforce, Cloudera, and more. These curriculum partnerships ensure that the skills our students are mastering are the same skills top employers want to see in their candidates.

Building Nanodegree programs in this way makes for a mutually beneficial employment ecosystem. Companies gain access to an extraordinary talent pool rich with qualified candidates, and our students connect directly to the top organizations where they want to work.

“We are looking for candidates with the skills to tackle large-scale tech problems. Udacity students have demonstrated both their technical abilities and go-getter attitudes, making them an impressive pool of candidates to source from.” ~Francois Bergeron, Engineer Recruitment, Global Human Resources Department at Rakuten

Talent Source is where this connection happens. Each Udacity student has a unique profile that can be highly optimized to represent their best work and showcase their most valuable skills. Collectively, these student profiles are organized into an exclusive database—called Talent Source—which vetted partner organizations use to source new talent for their open roles.

Hiring managers and recruiters can search for student candidates based on a number of criteria including skills, location, preferred employment type, and more. Upon identifying positive matches, these hiring partners can then review student profiles, delve into student projects, and start matching ideal candidates to open roles within their organizations. Student profiles also include resumes and direct links to LinkedIn and GitHub accounts.

Students can learn more about profile optimization, tech and soft skill development, and additional career resources in this blog post, and organizations who wish to apply for access to our Talent Source service can click here to do so.

We feel that Talent Source is a natural extension of the Nanogree program philosophy, and a direct expression of both our mantra—Students First—and our message—Be In Demand.

When we first began to shape what would become the debut Nanodegree program, foremost in our collective minds was a core belief often expressed by our founder and CEO Sebastian Thrun, that the ultimate value proposition of education is employment. As we investigated the full measure of what this meant, and how it translated into an actual program, we came to realize that what we were engaged in was a wholly new iteration of outcome-based education, and as such, the value proposition wasn’t so much a job in and of itself, but the life a job makes possible.

From that moment on, we knew that the process of connecting students and employers had to be something special, something elevated, something unique. Top students, top skills, top organizations. That’s Talent Source. Where the job you want, becomes the life you deserve.

Join existing hiring partners:

Talent Source hiring partners