Every morning when you wake up and check your email inbox, there may be at least a few emails from businesses cajoling you about to learn more about their sales, promotions, and updates. Behind each one of those emails, is a team of marketers who have painstakingly planned and measured the campaign to ensure you receive relevant information about a product or service that you may be interested in.
You’ve heard the acronym — SEO — but is it really important to the success of your marketing efforts? Consider this: Most of your digital marketing efforts are tied to increasing the discoverability of your website and moving a consumer down the conversion funnel.
With that said, it’s important to learn SEO and make sure you know more than enough to be dangerous. As a marketing professional, it’s your responsibility to understand where to invest marketing budget and time to improve your SEO efforts so that you can ensure that you are reaching potential customers.
While technological advancements offer organizations the promise of competitive advantage, they can also risk disruption to companies’ ultimate challenge of driving and sustaining growth. Business leaders understand that accelerating innovation and time-to-market is essential to stand out from competitors. Unfortunately, they are finding they lack the technologies and the right people to bring their innovation strategies to life.
Today, 30 million people have lost their jobs in the United States. This terrible reality isn’t just a tough pill to swallow, it’s creating a tremendous amount of uncertainty about the future of work. COVID-19 has in many ways sped up the inevitable dismantling of millions of jobs due to technological efficiencies, but the good news is that technology is only as powerful as the people that use it.
In today’s digital age, information is constantly being created, collected, stored, and analyzed. Every aspect of customer behavior can be translated into data points and interpreted by different technologies. With the unstoppable expansion of the data universe, organizations need more of their employees to have the analytical skills to comprehend the ubiquitous amount of data and transform it into actionable insights.
To analyze data, it first needs to be extracted from databases. Currently, the most popular language used for querying and manipulating databases is SQL. While we often think of SQL as a tool used in technical roles, such as programmers and data scientists, many people today in “non-technical” roles such as marketing and sales are being trained in SQL to better leverage data and extend their professional capabilities.
The prospect of learning HTML can seem confusing at first: where to begin, what to learn, the best ways to learn — it can be difficult to get started. In this article, we’ll explore the best ways for learning HTML to assist you on your programming journey.