The simple truth of digital marketing is that every business must engage in it to succeed in today’s world. Over $70 billion is already being spent on digital advertising in the U.S. alone, and this number is expected to grow by over 40 percent in the next four years. Yet despite its ubiquity, mastery of all the various tools, techniques, rapidly evolving platforms, and products that make up a successful digital marketing strategy is challenging to achieve, and a holistic understanding of how digital marketing really works can be elusive. So the field remains crowded with specialists, even as demand for multi-channel fluency increases dramatically. To address this, what is needed are new learning opportunities for digital marketers who want in-depth coverage of all the main platforms in one place, in a framework that focuses explicitly on the most important thing of all—the customer journey.
The Udacity Digital Marketing Nanodegree Program
We are thrilled today to be announcing our new Digital Marketing Nanodegree program. We have partnered with an incredible roster of industry-leading digital marketing companies to build a program that offers a holistic approach to the field, covers every important platform, and equips students with a broad foundation upon which to build their careers. Students will have the opportunity to learn with experts from Facebook, Google, Hootsuite, Hubspot, Mailchimp, Moz, and more.
“Our collaboration with Udacity provides every aspiring Digital Marketer the opportunity to get a 360 degree view of the field, and pairs the people at the cutting edge of doing digital marketing (us!), with the people at the cutting edge of education (Udacity!).” —Avinash Kaushik, Digital Marketing Evangelist, Google
One of the core features of the program is the real-world experience on offer. Students will run actual, live campaigns, learn to analyze results, and develop their ability to present actionable insights in meaningful ways. Through these hands-on projects, students will build their own digital marketing portfolios, enabling them to emerge from the program with both valuable experience, and demonstrable evidence of their skills.
In addition to the above, we are excited to introduce our inaugural hiring partners which include Capital One, and international e-commerce giants Rakuten and Zalando. This combination of a holistic approach, world-class partners, and real-world projects is unique to Udacity, and offers students the opportunity to master platform-specific skills valued by top employers, while at the same time establishing a broad understanding of the whole digital marketing ecosystem.
“We are excited to partner with Udacity to get access to a global pipeline of talented individuals prepared to kick off a career in digital marketing.” —Clara Jacobasch, Employer Branding, Zalando
This program is designed to get students job-ready, and our goal is to make it available to anyone seeking to master these skills and start working in the field. We’ve designed it to be compact, affordable, and practical—you’ll learn what you need to know from the best in the business, amass valuable real-world experience, and graduate with an excellent portfolio.
“Students in the Udacity Digital Marketing Nanodegree program will not only learn concepts and strategies, they’ll actually be able to engage in practical execution through projects in the course. It can be intimidating at first to test your theories in a real-world environment, but practicing strategies and problem-solving in a project-based program helps you master key concepts, and lay the right foundation for a successful career in digital marketing.” —Allyson Van Houten, Product Marketing Manager, MailChimp
The program covers topics such as content strategy, social media marketing and advertising, search engine optimization and marketing (SEO & SEM), email marketing, measurement and optimization with Google Analytics, and more. As with all our leading Nanodegree programs, students will benefit from expert project review, robust career support, and exclusive access to our hiring partners. There are no prerequisites required for enrollment. The program is a single, 3-month term, offered at an exclusive introductory price of $699 for those who sign up this month.
Your Digital Marketing Future
Through the incredible achievements of students working in so many different programs—from Android to AI—we are reminded time and again that when creativity and technology meet, magic happens. The field of digital marketing offers a similarly compelling balance to those considering a career in the field. Imagination and innovation go hand-in-hand for the modern digital marketer, and our adherence to a holistic approach—and the exclusive contributions of our expert partners—enables our students to get a firm grasp on the very latest tools and technologies relevant to the most important platforms. Our unique hiring partnerships in turn ensure that the skills our students master will be valuable to top employers.
“Graduates of this program are going to be hot commodities when it comes to applying for digital marketing jobs—our collaboration with Udacity, and our focus on providing hands-on practical knowledge, virtually guarantees it.” —Avinash Kaushik, Digital Marketing Evangelist, Google
All the above, combined with the almost universal need for digital marketing talent across virtually every industry, makes digital marketing an amazing career choice. Enroll in this program, and within months you’ll be ready to join a large corporation or a small firm, or even go independent as a freelance digital marketer. No matter which path you choose, you’re going to stand out, and excel.
There is no experience required, so enroll today!