Imagine having the skills of a data analyst and the marketing know-how of a marketing professional. This hybrid role is known as a marketing analyst, and they have a unique blend of marketing and data skills.
They bridge the gap between marketing and analytics by bringing data into business decisions. Through careful study of the market, a marketing analyst makes predictions to help the business grow, then backs up those predictions by gathering data, analyzing it, and presenting it.
They also manage to consistently prove themselves useful to the companies that employ them.
Marketing professionals with skills in data analysis have made large positive impacts on many businesses in the last few years and other companies are beginning to catch on. In fact, according to the U.S. Bureau of Labor Statistics, the job outlook for market research analysts is expected to grow 20% by 2028, which is much faster than average.
Companies Hiring Marketing Analysts
While every company can benefit from hiring a marketing analyst, there are some companies with whole departments dedicated to marketing analytics. These companies, like Salesforce, Google, and Facebook offer some of the best marketing analytics roles.
It should be noted that according to Glassdoor, the average pay for a marketing analyst is $55,000. However, all three of the companies covered in this post pay well above market. Continue reading to learn more.
Salesforce is perhaps best known for their Sales Cloud and CRM solutions, but as the company has expanded, they’ve added Einstein Analytics — a slew of analytics products for sales, service, and B2B.
Salesforce Einstein Analytics touts that it can help you “Spot opportunities, predict outcomes, get recommendations, and more.” Salesforce hires marketing analysts in fleets to help sell their software and build their analytics products.
The average salary for a marketing analyst at Salesforce: $86,000.
Their marketing platform — aimed at small businesses all the way up to enterprise — includes Google Ad software, data analysis software, and even optimization software built to help you cater to your customers.
Google employs many marketing analysts that help to inform their own businesses and build out their marketing platform.
The average salary for a marketing analyst at Google: $99,000.
Since Facebook was first created in 2004, it has grown beyond a simple social network into a massive and intricate platform. Ever wondered how Facebook makes money with their free service? They provide “people-first” analytics for businesses on the platform that ties in data from the Facebook network, the company’s website, and more.
All together, this data helps businesses make informed choices as they grow. Facebook hires marketing analysts to build out their Facebook Analytics platform as well as for their multitude of products, like Instagram and WhatsApp.
The average salary for a marketing analyst at Facebook: $106,000.
Become a Marketing Analyst
To become a marketing analyst, it’s important to have a background in marketing with skills related to data collection and analysis. You must be able to leverage tools like Excel, Tableau, Google Analytics, and more to communicate your findings and apply them to your business.
One of the best ways to learn these skills is by enrolling in Udacity’s Marketing Analytics Nanodegree program. In as little as five hours a week, you can complete the program in three months and be well on your way to snagging one of the top marketing analytics jobs at a company like Salesforce, Google, or Facebook.