Remember the times when marketing just meant outdoor advertising, TV ads, print media or trade shows? Technology came along and turned traditional marketing on its head — and for the better. Modern marketing strategies are led by performance driven Digital Marketing efforts. 

Digital marketing has unearthed more efficient ways to reach your target audience, and this led to the emergence of Search Engine Optimization (SEO) as one of the most important strategies for driving brand awareness and ultimately conversion.

Today, one can’t undermine the importance of a formal training in SEO. If you’re not sold on the idea, consider that an SEO course can help you increase your website’s traffic, conversion and ROI. How? When everyone has online presence, SEO helps to ensure that you get the best visibility.

SEO Course

3 Ways SEO Enhances Digital Marketing

If you’re still confused about whether taking an SEO course is the right decision here are the three ways in which SEO can enhance digital marketing. 

Increases your Website Traffic

SEO and search marketing work closely together. SEO helps to drive more traffic to the website by optimizing the search results on a search engine.

Promotes Brand Awareness & User Experience

SEO works to improve the traffic that you get on your website. This leads to greater brand awareness as more people learn about your brand. It also works to improve the quality of content that your audience gets exposed to, thereby enhancing your website’s user experience. For instance, a search engine optimized website also includes evaluating technical aspects such as the load time of your webpage, hence offering a better user experience.

Creates Prospective Customers to Drive Revenue

SEO helps to get more relevant traffic to your website. Every website visitor is a potential customer. Thus, SEO as a part of your digital marketing efforts helps in generating more business leads and consequently more sales. SEO can help you to rank for not only the products or services you offer but also for the various variables that might be possible with it. For example, you can rank for “Best Cakes in Chicago” and also for “Best Chocolate Cake in Chicago.” SEO provides deep demographic insights about your target audience which can be used in other marketing strategies as well. It not only helps in getting prospective customers to the website but also to sometimes retarget them or reinforce your messaging during the various stages of a customer’s journey — awareness, interest, consideration, purchase, retention, advocacy. 

An SEO course can train you to implement strategies which can get you all of these benefits. 

Why Should You Enroll for an SEO Course?

Enrolling yourself in an SEO course can help you in your career as a digital marketing professional. Depending on your experience level and business requirements you can choose the best ways to learn SEO.

Whether you’re going for a beginner level SEO course or an advanced SEO training, choose one that provides you ample opportunities to gain practitioner-level skills that will expand your digital marketing expertiseUdacity’s Digital Marketing Nanodegree program offers an in-depth SEO course with a project that will give you real-life experience in conducting an SEO audit for either the Udacity website or your company’s website. Not to mention, this project can help you show your skills at work and during an interview.