Digital transformation is a concept that has become so mainstream it has morphed into a catch-all buzz phrase that, at best, is confusing. At its worst, it’s meaningless. Truth is, the idea is going to mean different things for different organizations. Think of digital transformation as being “in the eye of the beholder.”
Let’s agree on this much: It ultimately marks a radical rethinking of how an organization uses technology, processes, and people to evolve its business performance and eventually drive profitable growth and customer success.
But again, digital transformation can be a proxy for a wide range of innovations and strategies as organizations try to stay on the cutting edge. In fact, it can be as much about how individuals work and the cultures of organizations as it is about technology.
So, how ready is your company as you embark upon this complex undertaking?
There are some key areas that organizations must get right to ensure a successful digital transformation:
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