According to Paysa, Marketing Analysts earns an average of $81,294, with top earners earning more than $106,818. As salaries in the field heat up, the United States Bureau of Labor Statistics projects that the demand for marketing professionals with an analytics background is set to grow 23 percent from 2016 to 2026, growth driven by an increased use of data and market research across all industries.
Today, we are excited to launch the Marketing Analytics Nanodegree Program. We collaborated with entrepreneur, startup advisor, and marketing expert Brad Batesole to focus the program on in-demand skills like data visualization, data analysis, campaign reporting, and more.
In this program, students will learn foundational data skills and gain an in-depth understanding of Google Analytics, Data Studio, Excel, and Tableau to analyze possible business outcomes, visualize and communicate findings, and produce insights that power business growth.