How to Get Started in Social Media Marketing

Do you remember when social media was considered a flash in the pan? Or a passing trend? Now, a strategic social media strategy is vital to businesses — both large and small — and can drive significant brand lift and ultimately conversions for a company. This increased focus has resulted in a spike in the demand for social media marketing professionals.

Though social media has been around for more than a decade it has evolved to become a legitimate business communication tool.

In our previous blogs discussing social media marketing, we explained how you can prepare for a social media marketing interview and the salary you can expect in the field. In this blog, we will dive further into how you can get started with a career in social media marketing.

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Need a Summer Job? Try a Business Analytics Internship

In today’s data-driven business world, there’s an increased appetite among organizations to hire business analytics professionals. So if you’re looking for a job in analytics, now is the best time to grab a business analytics internship.

The spread of  COVID-19 has posed some serious challenges to global businesses. However, some reports like Dresner Advisory Services’ interim findings from their 2020 COVID-19 Impact Survey claim that business analytics and artificial intelligence is helping to overcome some of the challenges posed by the economic downturn caused by the pandemic. This has resulted in increased demand for business analytics and AI professionals globally.



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Prepping for Your Social Media Marketing Interview

A lot can change in a decade. Ask anyone who works in the digital marketing and social media marketing space. Social media started out as a mode of communication that most businesses were wary of using. But today, it’s one of the strongest tactics in any digital marketing strategy – not to mention it’s responsible for making (or breaking) online trust and reputation.

In the last few years, this channel of marketing has grown from a “nice-to-have” to a “must-have.” In fact, the field has seen salary increases, especially in the last decade — making this a highly competitive occupation.

The number of social media users have grown from 930 million in 2010 to 2.9 billion in 2019. Given the sheer reach of social media, it’s no wonder that companies entrust social media only to the best professionals they can find. According to the “Marketing Hiring Trends” report by Hubspot, social media marketing is among the top 5 areas of expertise in demand within digital marketing. 

With the growth of social media, the field has become more competitive. Here are some tips to help you stand out during your social media marketing interview.



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The Best Ways to Learn SEO

You’ve heard the acronym — SEO — but is it really important to the success of your marketing efforts? Consider this: Most of your digital marketing efforts are tied to increasing the discoverability of your website and moving a consumer down the conversion funnel. 

With that said, it’s important to learn SEO and make sure you know more than enough to be dangerous. As a marketing professional, it’s your responsibility to understand where to invest marketing budget and time to improve your SEO efforts so that you can ensure that you are reaching potential customers.

In one of the earlier blogs, we spoke about what SEO is and how you can improve it; in this blog we intend to break down the process and reasons for why you should learn SEO. 



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Online Education for the New-Collar Work of Tomorrow

For 26-year-old Deepashree Gurumurthy, the current pandemic posed great challenges to her career. After working as a Computer Vision Engineer for three years in Boston — like millions of others — she lost her job due to the adverse impact of COVID-19 on the oil sector. 

What did she do next? “I felt it would be a great time to get back to my basics with a quick review of my learning,” she said. 

“I chose [to take] Udacity’s Computer Vision Nanodegree Program because it is directly relevant to my specialization and has interesting projects that I felt would strengthen my fundamentals in this subject.”

Online Education for the New-Collar Work of Tomorrow


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The Software Engineer Salaries: What Makes It Attractive

The Software engineer role is one of the most sought after job titles in the IT and tech industry. The growth prospects and lucrative software engineer salaries make it an attractive career option. With an average base annual salary of $92,046, software engineering is increasingly in-demand and a highly desirable career path.

According to a report by Evans Data Corporation, there were approximately 23.9 million software developers in the world in 2018. The number reached 26.4 million in 2019 and is projected to grow by 28.7 million by 2024. 

Despite such significant numbers, hiring software engineers remains the second biggest challenge for managers. It’s a highly competitive field requiring job-specific skills like knowledge of tools used in the organization and programming languages.

But before you dive deep deeper into the skill requirements, it’s important to know what you might be expected to do as a software engineer and the salaries that you can expect. 



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Data Science Jobs Continue to be In-demand

“Data is the new oil” said Clive Humby, a renowned mathematician. In a world where 2.5 quintillion bytes of data are created each day, it’s no surprise why data science jobs are in the new hot commodity. 

With a median salary of $107,801 and job satisfaction level of 4 out of 5, it makes sense to consider it as a career option.

Data science jobs ranked No.3 on Glassdoor’s list of best jobs in America 2020 — after being consistently ranked as the No. 1 career option since 2016. 

What’s more, data scientists have also been ranked as No.3 in LinkedIn’s Emerging Jobs Report 2020. So this career option is on track to stay and flourish.

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