The work of being a professional creative artist has changed dramatically in the last two decades. For better or worse, the onus has gone squarely and entirely onto the shoulders of artists when it comes to advancing careers. For those unprepared or unwilling to master the new suite of skills required to succeed in the digital age, the changes have been daunting at best, and career-ending at worst.
Self-promotion has always been part of the process of being a professional working artist, but the requirements run both broader and deeper today. To succeed, you must not only produce the creative work, you must also be an accountant, a promoter, a manager, a PR agent, a marketer, a designer, a developer, and more.
Does this seem overwhelming, even impossible? Rest assured, it’s not. But adapting, if you haven’t already, will take some work. Fortunately, the solutions exist. Wrap your head around the 3 Ds, and you’ll be in a great place to own and advance your career. Let’s investigate further!