Start Learning Google Ads with This Free Guide

Whether you are new to digital marketing, a small business owner, or an experienced professional looking to add new skills, mastering Google Ads is a critical skill for marketing success. Start learning today by downloading our free glossary of Google Ads terms, created by Udacity’s digital marketing experts.

Marketers building Google Ads campaigns

Our free guide will help you gain an in-depth understanding of many of the key Google Ads terms and phrases. You’ll learn the meaning of many of the most commonly-used acronyms, and understand crucial terms related to Search, Display, Video, and App advertising. It’s a great first step towards running your own Google Ads campaigns!

Download your free copy of the Google Ads Glossary today!

  • Learn the most important terms for the new Google Ads platform
  • Understand crucial concepts, such as CPC bidding, the difference between behavioral and contextual targeting, and the new Smart campaigns
  • Start your journey to developing a 360-degree understanding of Google Ads

This glossary is part of the curriculum for the Google Ads Nanodegree program from Udacity. In the program, you’ll gain a complete understanding of Google Ads, as you run live campaigns with real budgets, and get feedback from experts in the field.

Introducing Udacity’s Google AdWords Nanodegree Program

Google AdWords Nanodegree Program

Digital marketers enjoy a unique degree of demand, because digital marketing skills are valuable to virtually any industry. Whether it’s a global corporation or a regional non-profit, digital marketing is invariably part of any company’s strategies for success, and this is why skilled digital marketers are so valued—everybody needs them.

All digital marketers are not created equal, however. Many are generalists, some are specialists, but only a small percentage of digital marketers successfully combine 360-knowledge of the entire digital marketing ecosystem, with specialized expertise in especially valuable arenas.

The Google AdWords Nanodegree Program

Arguably the most important specialization in today’s digital marketing world is Google AdWords. Which is why we’re so excited to announce our newest offering, the Udacity Google AdWords Nanodegree program!

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