How Great Graphic Design Drives Digital Marketing

Think back to a time when something visually stuck with you. Maybe it was an art exhibit at a museum or a mural painted on a city wall. You may not be able to describe what was so striking about the piece and what made it gain permanent residence in your memory, but you know you’ll never forget it.

Creating engaging, unique visual graphics — all built around a brand — has the same effect and is key to modern digital marketing. In the same way that a jingle or funny commercial can stick in your head for decades, visuals can do the same. 

What company wouldn’t want people to be visually drawn to their ads? The thing is, visually stunning advertisements don’t just appear. They take creativity, purpose, thought, and great graphic design.



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Top 5 Online Business Courses

With more downtime because of COVID-19, many enterprising individuals are turning the pandemic into a “plan-demic” and launching new businesses or entrepreneurial ventures to keep themselves afloat. 

No matter what your new business endeavors are, here’s a list of the five best online business courses to help entrepreneurs (like you!) be successful.



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Everything You Need to Know About Building Your UX Design Portfolio

If you’ve ever wondered what kind of impact UX design can have on a company’s bottom line, consider this — 88% of online users who’ve had a poor experience on a website will be less likely to return. Knowing this, it’s easy to understand why so many companies are focusing on UX design. 

As a UX designer, if you want to get the attention of recruiters and hiring managers, you’re going to need a UX design portfolio that stands out. 

Here’s what you need to know about putting together a winning UX design portfolio that helps you land your dream job.



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Top 5 Tools for A/B Testing

Have you ever gone to a website and noticed that it looks different than your last visit? But then when you text your friend to complain about it, they say that it still looks the same for them? Chances are a digital marketer was A/B testing the design of the website. Your friend received version A while you received version B.

A/B testing, also known as split testing, is a research methodology used by digital marketers (and sometimes product managers and programmers) to experiment with different types of user experiences on an app or website.

If you wish to learn more about A/B testing, you can check out our free courses, A/B Testing for Business Analysts, and A/B Testing: Online Experiment Design and Analysis.

Without further ado, here is our list of the top 5 tools for A/B testing currently on the market.



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How Display Advertising Works

It’s been almost 26 years since the first display ad flashed across a screen. If the topic seems overdone to you, then you’re mistaken. Display advertising is an old kin of online marketing, but it’s  not at all like it used to be. 

In a post-cookie world, display advertising must be fast changing to keep up with  innovations and creative resurgence. Ask marketers who know their game, and they will tell you that display advertising is here to stay and flourish. 



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UX Design Process Explained

Is UX design all about sitting on your desk and drawing? Or, is the UX design process just about designing screens after screens? When someone tells you that they are a UX designer (UXers), what do you think about their job profile? “They draw pictures”, “Oh! they write the front-end”, “So this person makes everything look pretty”. No! You’re not even close. 

Well, UXers do much more than that. Apart from laying the basic User Interface (UI) and making things look pretty they spend a lot of time doing research, uncovering user needs, and coming up with design solutions.

In this blog, we will talk about the UX design process — how a project kickstarts, the methodologies UXers use, and the steps that they generally take to design UX.



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4 Ways to Create a Solid Digital Marketing Content Strategy

Content strategy is the backbone of any good digital marketing strategy. Without a strategy, you’re randomly throwing content into the void. 

In order to develop a successful content strategy, it’s important to have a clear picture of who your audience is, what you want to say to them, and what you wish the overall outcome to be. 

In this post, we’ll walk you through how to create a winning content strategy that will help you attract customers and drive conversion.



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