It’s no secret that the tech world has many different vague job titles. UI Design and UX Design are commonly confused roles in the process of creating software. While the titles sound similar, the actual jobs vary quite a bit.
Despite being the heart of nearly any digital marketing effort, not much attention is paid to what SEO, or search engine optimization, actually is. One of the reasons for this is perhaps the fact that it’s extremely hard to define precisely, given how its application is spread across verticals, teams, and channels – and is still forever evolving. But also given how it’s the core of any modern digital marketing strategy, we’re bound to try to define it anyway.
For a term that’s thrown around a lot these days, people still know surprisingly little about what Digital Marketing entails.
Digital marketing is a lot more than just a fancy buzzword that you throw in at meetings to sound smart – we’ll tell you that upfront. It’s neither that nor internet marketing, online marketing, digital advertising, or online advertising (all of which, while mostly used interchangeably with the term digital marketing, are actually forms of it). The truth is that digital marketing is a blend of offline strategies (such as SMS and digital displays) as well as online strategies (such as social media, website, and email). Since online strategies make up the majority of any effective digital marketing strategy, they will form the focus of this article.
Have you ever wondered what people are doing when they visit your website? What buttons are they clicking? How long do they stay on your page before leaving? More importantly, why did they click the button or leave the page? If so, you’re in luck! All of these questions (and many more) can be answered with Google Analytics.
What is Digital Marketing? As computers, smartphones, and other Internet-capable devices become increasingly popular, so do the number of jobs requiring digital marketing skills. A focus on digital elements is now at the center of many companies’ marketing strategies. Check out these top digital marketing jobs.
“UX designer” is quickly becoming one of the most sought-after job titles in tech. Being a UX designer is rewarding, challenging, lucrative and interesting. You get to work with people but also quite a lot with software as you design compelling apps and website experiences. Being a UX designer requires an impressive mix of creative, technical, and social skills. You need to be as comfortable with Adobe and Sketch as you are with interacting with a live group of users and analyzing their interactions with your mockups, prototypes, and wireframes. It’s certainly not an easy job, but if you love the work you won’t care that it’s challenging.