Think back to a time when something visually stuck with you. Maybe it was an art exhibit at a museum or a mural painted on a city wall. You may not be able to describe what was so striking about the piece and what made it gain permanent residence in your memory, but you know you’ll never forget it.
Creating engaging, unique visual graphics — all built around a brand — has the same effect and is key to modern digital marketing. In the same way that a jingle or funny commercial can stick in your head for decades, visuals can do the same.
What company wouldn’t want people to be visually drawn to their ads? The thing is, visually stunning advertisements don’t just appear. They take creativity, purpose, thought, and great graphic design.
Have you ever gone to a website and noticed that it looks different than your last visit? But then when you text your friend to complain about it, they say that it still looks the same for them? Chances are a digital marketer was A/B testing the design of the website. Your friend received version A while you received version B.
A/B testing, also known as split testing, is a research methodology used by digital marketers (and sometimes product managers and programmers) to experiment with different types of user experiences on an app or website.
It’s been almost 26 years since the first display ad flashed across a screen. If the topic seems overdone to you, then you’re mistaken. Display advertising is an old kin of online marketing, but it’s not at all like it used to be.
In a post-cookie world, display advertising must be fast changing to keep up with innovations and creative resurgence. Ask marketers who know their game, and they will tell you that display advertising is here to stay and flourish.
Is UX design all about sitting on your desk and drawing? Or, is the UX design process just about designing screens after screens? When someone tells you that they are a UX designer (UXers), what do you think about their job profile? “They draw pictures”, “Oh! they write the front-end”, “So this person makes everything look pretty”. No! You’re not even close.
Well, UXers do much more than that. Apart from laying the basic User Interface (UI) and making things look pretty they spend a lot of time doing research, uncovering user needs, and coming up with design solutions.
In this blog, we will talk about the UX design process — how a project kickstarts, the methodologies UXers use, and the steps that they generally take to design UX.