When you create a WordPress website or blog, what’s your primary goal? It’s a no brainer, really – you want to attract as many subscribers and visitors as you possibly can. But what do you want your viewers to do once they’re on your site? Why have you brought them there, and how did they get there? Which campaigns bring you the most visitors, which web pages do they spend the most time on, and which ones rack up the maximum conversions?
Unless you track these metrics and work toward bending them in your favor, you’re running blind – and your chances of making it big with your content are about as high as they are of you running into Danny Ocean and his band of merry thieves. You see, no marketing professional enters the digital marketing game unless they want to make it big. Which is why nearly every one of them uses Google Analytics.
Google Analytics helps you track, measure, and analyze each of the above metrics, and then some. All you need to do is install a Google Analytics plugin, and you start raking in your data immediately. It’s as simple as that. And the best part? Not only is it free, but even the installation, like all things WordPress – is as easy as pie.
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