Google Analytics for WordPress (Part 1)

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When you create a WordPress website or blog, what’s your primary goal? It’s a no brainer, really – you want to attract as many subscribers and visitors as you possibly can. But what do you want your viewers to do once they’re on your site? Why have you brought them there, and how did they get there? Which campaigns bring you the most visitors, which web pages do they spend the most time on, and which ones rack up the maximum conversions?

Unless you track these metrics and work toward bending them in your favor, you’re running blind – and your chances of making it big with your content are about as high as they are of you running into Danny Ocean and his band of merry thieves. You see, no marketing professional enters the digital marketing game unless they want to make it big. Which is why nearly every one of them uses Google Analytics.

Google Analytics helps you track, measure, and analyze each of the above metrics, and then some. All you need to do is install a Google Analytics plugin, and you start raking in your data immediately. It’s as simple as that. And the best part? Not only is it free, but even the installation, like all things WordPress – is as easy as pie.



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Content Strategy Explained

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In the hyper competitive world that we live in today, the first step to getting an edge over peers is to have a rock-solid, smart content strategy in place. After all, if the Google Gods don’t know of your existence, who will?

Still, according to Content Marketing Institute, merely 39% of B2B organizations had a documented content strategy in place as of 2019. See where are we going? That’s a lot of money left on the table, just for lack of a plan. Sure, publishing content is a lot about blogging (the most popular activity on the list!), but not only is it a whole lot more beyond that, but it’s also not likely to stick unless it’s based on a plan.

That’s why you need a content strategy – one of the most critical components of your overall digital marketing plan.

Content Strategy Explained


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UX Designer Salaries

User experience design, or UX Design, is a job in the tech industry that revolves around creating simple, easy, and fulfilling experiences for users of software and digital products. These designers work through cycles of planning, researching, and prototyping products and features to give their customers the best experience possible.

These days, creating a world-class user experience is one of the top priorities of most successful tech companies. That’s why the market has never been hotter for well-trained UX Designers than it is right now. If you need more proof, check out these incredible salaries for UX Designers.

UX Design Salart


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What is Social Media Marketing?

According to Statusbrew, just over a year ago, there were approximately 3.04 billion active social media users worldwide. Let’s just give that a few seconds to sink in.

Right. Getting back. You know what the thing about social media is? People check it a zillion times a day. It’s crazy, but true. They check, check, and check it again. No points for guessing where all the marketers want to set up home now. And who can blame them? Given the sheer nature of its widespread appeal and use, social media presents gold to any modern-day, self-respecting digital marketer. The bottom line is, if you don’t know how to do social media marketing, you’ll lose out – in the blink of an eye, at that.



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Are Digital Marketing Salary Figures as Hot as the Jobs Themselves Are?

Digital marketing is all the rage right now. Happily for you, so is the digital marketing salary. It’s a great time to be a digital marketer – whether as an entry level associate, or as a manager. A preliminary look at the 2020 Tech, Digital Marketing & Creative Salary Guide by Mondo, an Addison Group staffing agency specialized in high-end, niche IT, tech, and digital marketing talent, indicates that chief marketing officers will be among the top paid professionals this year.

The guide, which is scheduled to be released on April 7, 2020, estimates that 13 digital marketing roles will generate salaries upward of $175,000 this year. While obviously the highest digital marketing salary figures are in the C-suite category (with over 61% listed at director levels or above), the report indicates that there are several roles within marketing automation, demand generation, and e-commerce that command high packages.



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Where to find the best UX Research

UX stands for “user experience” and includes everything the customer experiences while trying to accomplish a task in software or a digital product. UX Designers spend their time at work planning, researching, and prototyping products and features to give their customers the best experience possible. 

This post will focus on one of the most important aspects of a UX Designer’s job: user experience research.

Where to find the best UX Research?


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