Imagine having the skills of a data analyst and the marketing know-how of a marketing professional. This hybrid role is known as a marketing analyst, and they have a unique blend of marketing and data skills.
They bridge the gap between marketing and analytics by bringing data into business decisions. Through careful study of the market, a marketing analyst makes predictions to help the business grow, then backs up those predictions by gathering data, analyzing it, and presenting it.
They also manage to consistently prove themselves useful to the companies that employ them.
Do you remember when social media was considered a flash in the pan? Or a passing trend? Now, a strategic social media strategy is vital to businesses — both large and small — and can drive significant brand lift and ultimately conversions for a company. This increased focus has resulted in a spike in the demand for social media marketing professionals.
Though social media has been around for more than a decade it has evolved to become a legitimate business communication tool.
In today’s data-driven business world, there’s an increased appetite among organizations to hire business analytics professionals. So if you’re looking for a job in analytics, now is the best time to grab a business analytics internship.
From optimizing lead generation to figuring out which pieces of content are getting results, marketing analytics tools offer crucial information that can mean the difference between a successful or a failed campaign.
A lot can change in a decade. Ask anyone who works in the digital marketing and social media marketing space. Social media started out as a mode of communication that most businesses were wary of using. But today, it’s one of the strongest tactics in any digital marketing strategy – not to mention it’s responsible for making (or breaking) online trust and reputation.
In the last few years, this channel of marketing has grown from a “nice-to-have” to a “must-have.” In fact, the field has seen salary increases, especially in the last decade — making this a highly competitive occupation.
Every morning when you wake up and check your email inbox, there may be at least a few emails from businesses cajoling you about to learn more about their sales, promotions, and updates. Behind each one of those emails, is a team of marketers who have painstakingly planned and measured the campaign to ensure you receive relevant information about a product or service that you may be interested in.
You’ve heard the acronym — SEO — but is it really important to the success of your marketing efforts? Consider this: Most of your digital marketing efforts are tied to increasing the discoverability of your website and moving a consumer down the conversion funnel.
With that said, it’s important to learn SEO and make sure you know more than enough to be dangerous. As a marketing professional, it’s your responsibility to understand where to invest marketing budget and time to improve your SEO efforts so that you can ensure that you are reaching potential customers.