The sheer number of global users means that companies across all industries rely on social media as a cornerstone of their marketing strategy. However, social media requires a specific skill set to engage audiences, making social media marketing salaries both highly attractive and competitive.
Here’s everything you need to know about this opportunity and how much you can earn as a social media marketer.
Covid-19 pandemic has changed everything — including how global organizations approach marketing. As the pandemic forces people to spend more time online — visiting websites, taking classes, etc. — marketing analytics is becoming more important than ever.
This is a great time to pursue a career in this field. But, consider trying a marketing analytics internship before going all in.
A marketing analytics internship will give you a fair idea of what this field looks like and what you can expect as a professional.
Being successful in the workplace isn’t only about acting as a subject matter expert in your field. A diverse skill set not only gives you the power to open up new opportunities, it also makes you even more appealing to potential employers. Plus, it can give you an advantage when going after internal positions.
An ideal way to go beyond your area of expertise is by building relevant business skills. Here are five online classes to help you get started.
Remember the times when marketing just meant outdoor advertising, TV ads, print media or trade shows? Technology came along and turned traditional marketing on its head — and for the better. Modern marketing strategies are led by performance driven Digital Marketing efforts.
Digital marketing has unearthed more efficient ways to reach your target audience, and this led to the emergence of Search Engine Optimization (SEO) as one of the most important strategies for driving brand awareness and ultimately conversion.
Today, one can’t undermine the importance of a formal training in SEO. If you’re not sold on the idea, consider that an SEO course can help you increase your website’s traffic, conversion and ROI. How? When everyone has online presence, SEO helps to ensure that you get the best visibility.
In an ever-crowded market where consumers have millions of products to choose from every single day, what separates the good from the mediocre comes down to one thing: user experience. This is why UX research is so instrumental in creating products that people use and love.
To get the most out of user research and understand how to best translate your findings into product improvements, there are some best practices to keep in mind. Let’s dive into the top five.