Category: School of Business

School of Business

Top 5 Tools for A/B Testing

Have you ever gone to a website and noticed that it looks different than your last visit? But then when you text your friend to complain about it, they say that it still looks the same for them? Chances are a digital marketer was A/B testing the design of the website. Your friend received version A while you received version B.

A/B testing, also known as split testing, is a research methodology used by digital marketers (and sometimes product managers and programmers) to experiment with different types of user experiences on an app or website.

If you wish to learn more about A/B testing, you can check out our free courses, A/B Testing for Business Analysts, and A/B Testing: Online Experiment Design and Analysis.

Without further ado, here is our list of the top 5 tools for A/B testing currently on the market.



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School of Business

How Display Advertising Works

It’s been almost 26 years since the first display ad flashed across a screen. If the topic seems overdone to you, then you’re mistaken. Display advertising is an old kin of online marketing, but it’s  not at all like it used to be. 

In a post-cookie world, display advertising must be fast changing to keep up with  innovations and creative resurgence. Ask marketers who know their game, and they will tell you that display advertising is here to stay and flourish. 



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School of Business

UX Design Process Explained

Is UX design all about sitting on your desk and drawing? Or, is the UX design process just about designing screens after screens? When someone tells you that they are a UX designer (UXers), what do you think about their job profile? “They draw pictures”, “Oh! they write the front-end”, “So this person makes everything look pretty”. No! You’re not even close. 

Well, UXers do much more than that. Apart from laying the basic User Interface (UI) and making things look pretty they spend a lot of time doing research, uncovering user needs, and coming up with design solutions.

In this blog, we will talk about the UX design process — how a project kickstarts, the methodologies UXers use, and the steps that they generally take to design UX.



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School of Business

4 Ways to Create a Solid Digital Marketing Content Strategy

Content strategy is the backbone of any good digital marketing strategy. Without a strategy, you’re randomly throwing content into the void. 

In order to develop a successful content strategy, it’s important to have a clear picture of who your audience is, what you want to say to them, and what you wish the overall outcome to be. 

In this post, we’ll walk you through how to create a winning content strategy that will help you attract customers and drive conversion.



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School of Business

Your Social Media Marketing Salary: Everything You Need to Know

Did you know that 50% of people worldwide currently use social media?

The sheer number of global users means that companies across all industries rely on social media as a cornerstone of their marketing strategy. However, social media requires a specific skill set to engage audiences, making social media marketing salaries both highly attractive and competitive.

Here’s everything you need to know about this opportunity and how much you can earn as a social media marketer.



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School of Business

What to Expect in a Marketing Analytics Internship

Covid-19 pandemic has changed everything — including how global organizations approach marketing. As the pandemic forces people to spend more time online —  visiting websites, taking classes, etc. — marketing analytics is becoming more important than ever. 

This is a great time to pursue a career in this field. But, consider trying a marketing analytics internship before going all in. 

A marketing analytics internship will give you a fair idea of what this field looks like and what you can expect as a professional.

What to Expect in a Marketing Analytics Internship


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School of Business

SEO Salaries: What You Can Expect to Make

SEO, once considered a “nice to have” for marketing strategies, has emerged to become one of the most important digital marketing tactics to date.

Without SEO, it’s impossible to gauge the success of your digital marketing efforts. 

 In fact, every seasoned marketer knows that SEO is about building strategies that will increase discoverability for a site over time. And, it isn’t a one-time exercise. 

Since search algorithms change constantly, the SEO world is always changing and provides endless learning opportunities. This is also why it’s such a popular career choice, with earning potential. 

Here’s a look at SEO salaries and what you can expect to make in various from entry- to senior-level positions

SEO Salaries


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