Category: School of Business

School of Business

What is Email Marketing?

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The pace at which marketing technologies have been transforming over the past few years – and the fact that many of them didn’t even exist a couple of years ago – begs the question: Is email marketing going to die? The answer is no. Not by a long shot.

The truth is, despite all the noise, hype, and show of innovative technologies, the unassuming email has emerged as a consistently performing marketing tool – year after year. In fact, ask any marketer worth their salt, and they’ll tell you that it’s a core part of their campaigns. The numbers back it up, too. According to Salesforce, email generates an ROI of $38 for every dollar of spend, amounting to a staggering 3,800% ROI.

What is Email Marketing?


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School of Business

What is SEO?

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Despite being the heart of nearly any digital marketing effort, not much attention is paid to what SEO, or search engine optimization, actually is. One of the reasons for this is perhaps the fact that it’s extremely hard to define precisely, given how its application is spread across verticals, teams, and channels – and is still forever evolving. But also given how it’s the core of any modern digital marketing strategy, we’re bound to try to define it anyway. 



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School of Business

The Essential Guide to Digital Marketing

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For a term that’s thrown around a lot these days, people still know surprisingly little about what Digital Marketing entails.

Digital marketing is a lot more than just a fancy buzzword that you throw in at meetings to sound smart – we’ll tell you that upfront. It’s neither that nor internet marketing, online marketing, digital advertising, or online advertising (all of which, while mostly used interchangeably with the term digital marketing, are actually forms of it). The truth is that digital marketing is a blend of offline strategies (such as SMS and digital displays) as well as online strategies (such as social media, website, and email). Since online strategies make up the majority of any effective digital marketing strategy, they will form the focus of this article.

The Essential Guide to Digital Marketing


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