Have you ever gone to a website and noticed that it looks different than your last visit? But then when you text your friend to complain about it, they say that it still looks the same for them? Chances are a digital marketer was A/B testing the design of the website. Your friend received version A while you received version B.
A/B testing, also known as split testing, is a research methodology used by digital marketers (and sometimes product managers and programmers) to experiment with different types of user experiences on an app or website.
It’s been almost 26 years since the first display ad flashed across a screen. If the topic seems overdone to you, then you’re mistaken. Display advertising is an old kin of online marketing, but it’s not at all like it used to be.
In a post-cookie world, display advertising must be fast changing to keep up with innovations and creative resurgence. Ask marketers who know their game, and they will tell you that display advertising is here to stay and flourish.
Is UX design all about sitting on your desk and drawing? Or, is the UX design process just about designing screens after screens? When someone tells you that they are a UX designer (UXers), what do you think about their job profile? “They draw pictures”, “Oh! they write the front-end”, “So this person makes everything look pretty”. No! You’re not even close.
Well, UXers do much more than that. Apart from laying the basic User Interface (UI) and making things look pretty they spend a lot of time doing research, uncovering user needs, and coming up with design solutions.
In this blog, we will talk about the UX design process — how a project kickstarts, the methodologies UXers use, and the steps that they generally take to design UX.
The sheer number of global users means that companies across all industries rely on social media as a cornerstone of their marketing strategy. However, social media requires a specific skill set to engage audiences, making social media marketing salaries both highly attractive and competitive.
Here’s everything you need to know about this opportunity and how much you can earn as a social media marketer.
Covid-19 pandemic has changed everything — including how global organizations approach marketing. As the pandemic forces people to spend more time online — visiting websites, taking classes, etc. — marketing analytics is becoming more important than ever.
This is a great time to pursue a career in this field. But, consider trying a marketing analytics internship before going all in.
A marketing analytics internship will give you a fair idea of what this field looks like and what you can expect as a professional.