
Have you ever gone to a website and noticed that it looks different than your last visit? But then when you text your friend to complain about it, they say that it still looks the same for them? Chances are a digital marketer was A/B testing the design of the website. Your friend received version A while you received version B.
A/B testing, also known as split testing, is a research methodology used by digital marketers (and sometimes product managers and programmers) to experiment with different types of user experiences on an app or website.
If you wish to learn more about A/B testing, you can check out our free courses, A/B Testing for Business Analysts, and A/B Testing: Online Experiment Design and Analysis.
Without further ado, here is our list of the top 5 tools for A/B testing currently on the market.
Continue Reading