The Essential Guide to Digital Marketing

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For a term that’s thrown around a lot these days, people still know surprisingly little about what Digital Marketing entails.

Digital marketing is a lot more than just a fancy buzzword that you throw in at meetings to sound smart – we’ll tell you that upfront. It’s neither that nor internet marketing, online marketing, digital advertising, or online advertising (all of which, while mostly used interchangeably with the term digital marketing, are actually forms of it). The truth is that digital marketing is a blend of offline strategies (such as SMS and digital displays) as well as online strategies (such as social media, website, and email). Since online strategies make up the majority of any effective digital marketing strategy, they will form the focus of this article.

The Essential Guide to Digital Marketing


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Getting Analytical With Google Analytics

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Have you ever wondered what people are doing when they visit your website? What buttons are they clicking? How long do they stay on your page before leaving? More importantly, why did they click the button or leave the page? If so, you’re in luck! All of these questions (and many more) can be answered with Google Analytics.

How can Google Analytics help your business?


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Top 7 sectors expected to drive digital transformation in India

It is no secret that digital transformation has been driving industry-wide disruptions for the past two decades, enabling businesses across sectors to achieve massive scale and growth. However, much of the economic potential still remains untouched by industries. As per MGI predictions, digitization holds the key to unlocking this potential, which will enable the global GDP to gain USD 13 trillion by 2030

In fact, various industry leaders believe that technology education — forms the foundation of digital transformation — can help double the world’s GDP. Riding on the back of AI, Machine Learning, Cloud Computing, Data Science, SaaS, IoT – the next wave of transformation is certainly going to require ample upskilling and reskilling.

Top 7 sectors expected to drive digital transformation in India

It is said that a rising tide raises all boats. To begin with, the transformation journey would be led by some sectors and the effects would then trickle down to other wheels of the economy. Here are some sectors which leading digital transformation:



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Udacity prepares students for LinkedIn’s emerging jobs of 2020

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Technology is changing and the workforce is catching up. LinkedIn’s 2020 Emerging Jobs Report shows that AI and data science roles continue to dominate the workforce, as well as engineering and development, which made up 50% of this year’s list. But perhaps the most exciting part was seeing Robotics make the cut for the first time, representative of the $1.2 trillion artificial intelligence industry. 

It’s safe to say that Udacity students are extremely well-equipped to tackle the most sought-after jobs in the workforce. In fact, 9 of the 15 jobs listed by LinkedIn match up with Udacity Nanodegree programs. As the report states, “Artificial intelligence will require the entire workforce to learn new skills, whether it’s to keep up to date with an existing role, or pursuing a new career as a result of automation.” Keeping that in mind, 2020 is the time to start mastering some of the skills required for the jobs of tomorrow. 

Let’s take a look at some of LinkedIn’s 2020 emerging jobs and how they compare to Udacity’s Nanodegree programs.

Udacity prepares students for LinkedIn's 2020 emerging jobs


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Udacity 2019: The Year in Review

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As the calendar year comes to a close, it’s natural to look back and compare yourself to where you were this time last year. In December 2018, we were celebrating 50,000 graduates with the story of Anna Preis, who earned a Nanodegree from Udacity and used it to build a career she truly cares about. Now, in December 2019, we’re celebrating 100,000 graduates as well as a load of other exciting achievements this year.



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How these students transformed their careers in 2019

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The New Year brings new hopes and opportunities. It also gives us a reason to reflect upon the year gone by, learn from it, and prepare for the upcoming year. Since we define our success by your success, we thought it would be a good idea to catch up with some of the students featured during the year to see how they have grown in 2019. 

How these students transformed their careers in 2019


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Top 10 Digital Marketing Jobs

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What is Digital Marketing? As computers, smartphones, and other Internet-capable devices become increasingly popular, so do the number of jobs requiring digital marketing skills. A focus on digital elements is now at the center of many companies’ marketing strategies. Check out these top digital marketing jobs.



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