Content Strategy Explained

Start Learning

In the hyper competitive world that we live in today, the first step to getting an edge over peers is to have a rock-solid, smart content strategy in place. After all, if the Google Gods don’t know of your existence, who will?

Still, according to Content Marketing Institute, merely 39% of B2B organizations had a documented content strategy in place as of 2019. See where are we going? That’s a lot of money left on the table, just for lack of a plan. Sure, publishing content is a lot about blogging (the most popular activity on the list!), but not only is it a whole lot more beyond that, but it’s also not likely to stick unless it’s based on a plan.

That’s why you need a content strategy – one of the most critical components of your overall digital marketing plan.

Content Strategy Explained


Continue Reading

UX Designer Salaries

User experience design, or UX Design, is a job in the tech industry that revolves around creating simple, easy, and fulfilling experiences for users of software and digital products. These designers work through cycles of planning, researching, and prototyping products and features to give their customers the best experience possible.

These days, creating a world-class user experience is one of the top priorities of most successful tech companies. That’s why the market has never been hotter for well-trained UX Designers than it is right now. If you need more proof, check out these incredible salaries for UX Designers.

UX Design Salart


Continue Reading

C++ Strings Explained

Start Learning

As a programmer, you’re likely familiar with the concept of a string, but did you know there are three ways to build a string in C++? Do you understand their behavior in particular? In this article, we’ll go over what a C++ string is, how it differs from strings in C, and show some examples of how to use strings in everyday programming. We’ll also touch briefly on methods that can be invoked when working with C++ strings.



Continue Reading

What is Social Media Marketing?

According to Statusbrew, just over a year ago, there were approximately 3.04 billion active social media users worldwide. Let’s just give that a few seconds to sink in.

Right. Getting back. You know what the thing about social media is? People check it a zillion times a day. It’s crazy, but true. They check, check, and check it again. No points for guessing where all the marketers want to set up home now. And who can blame them? Given the sheer nature of its widespread appeal and use, social media presents gold to any modern-day, self-respecting digital marketer. The bottom line is, if you don’t know how to do social media marketing, you’ll lose out – in the blink of an eye, at that.



Continue Reading

The Most Crucial Ingredient to Business Innovation: Your Employees

Start Learning

The word “innovation” gets overused these days. It’s an all-purpose word that leaders use to describe how they’re thinking about business in a forward-looking way to keep customers happy and the organization at the top of its game. There’s also no denying that building a culture of innovation is at the top of most corporate agendas. 

The problem is one key group of stakeholders often gets left out when we talk about innovation.

Employees.

The Most Crucial Ingredient to Business Innovation: Your Employees


Continue Reading